Most Understand Cancer. Most Don't Understand Care.

The topic of cancer has always been a sensitive one; it is also typically presented as a serious and solemn issue, often loaded with information and data. We thought about what’s most important when approaching this topic and realised that cancer care is rarely discussed.

Understanding cancer care is an essential process of one’s cancer journey, and we hoped to represent it by using a wide array of colours, images, and text.