CP-Meiji
Scoop,
Stir, Swirl!
Differentiating our NEW product launch amidst a sea of competitors
The NEW CP-Meiji Greek Style Yogurt needed to established itself in the competitive market. By focusing on the 3 different ways you can eat our yogurt, "Scoop, Stir, Swirl", we managed to successfully highlight the versatility of our yogurt.
Aggressive influencer marketing further amplified our message, generating buzz for our new product.
