CP-Meiji
Scoop,
Stir, Swirl！
Differentiating our NEW product launch amidst a sea of competitors
The Problem:
The NEW CP-Meiji Greek Style Yogurt needed to established itself in the competitive market.
The Brilliance:
something that made it better & different
The Strategy:
By focusing on the 3 different ways you can eat our yogurt. "Scoop, Stir, Swirl", we managed to successfully highlight the versatility of our yogurt. Aggressive influencer marketing further amplified our message, generating buzz for our new product.
The Results:
stats ?
